Národná Cena
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| Created | 2024 |
|---|---|
| Location | Bratislava |
| Collaborator | Andrej Kolenčík |
| Medium | Graphic Typography |
Together with Andrej Kolenčík, we created a competition proposal for the visual identity for the following years of the Slovak National Design Award (NCD). The concept was formulated on the basis of the search for national identity through design. In this case, national design is represented as a mythical unicorn, which is mentioned and flaunted by many, but when it comes to breaking bread, it is difficult to define it clearly. Today, the term 'national' is overused and carries various connotations. With this in mind, we decided to create a visual key that combines the symbolism of traditional folk culture, such as costumes, with variable elements, such as illustrations, that can be given to them to give them different contexts.
Design
Process and research
